Any company whatsoever must manage its customer credit and it is extremely surprising to note that this elementary prudence remains the prerogative of very small companies.
Do we not see in certain bars and other brasseries signs bearing the words "The house does not give credit".
As soon as the company grows, this basic principle of popular wisdom is thrown away so as not to thwart the aggressive and expansionist commercial policy that must be carried out to maintain or develop market share.
But where the cafe owner has understood that there is no point in serving balloons if they are not paid to him, the business owner does not imagine for a single minute that he could not be paid by his customers. .
Some people are even convinced that the company "does not extend credit" and only grants payment terms, as if it were not exactly the same thing.